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---
image: "/images/notes/ai-taste-blank-cell-frontiers.jpg"
title: "AI, Taste, and the Blank-Cell Frontiers"
date: 2025-06-30
url: "https://x.com/ccatalini/status/1939729929782083993"
tags: ['ai-agi']
deck: "'Agency' is the same unruly territory we mapped as unknown unknowns in HBR — the edge lives in the frontiers no metric dares to tread."
tweetCount: 3
likes: 3
reposts: 0
---
Provocative take on how AI will conquer taste—straight from [@joulee](https://x.com/joulee)’s chat with [@ivanhzhao](https://x.com/ivanhzhao). cc: [@teamSundial](https://x.com/teamSundial) [@NotionHQ](https://x.com/NotionHQ).

Their "agency" concept is the same unruly territory we mapped as unknown unknowns and what-ifs in [@HarvardBiz](https://x.com/HarvardBiz)—the bits the spreadsheet can’t pin down. [@wu_jane](https://x.com/wu_jane), [@kevalexzhang](https://x.com/kevalexzhang) and I argue the edge lives in those blank-cell frontiers no metric dares to tread.

Links to both pieces: [lg.substack.com](https://lg.substack.com/p/when-ai-has-better-taste-than-you) and [hbr.org](https://hbr.org/2025/06/what-gets-measured-ai-will-automate)
